McDonalds in 2013 Case Study Questions Which trends in McDonald’s external environment are likely to have the greatest impact on the company’s ability to sustain a competitive advantage?   How is McDonald’s positioned relative to its major competitors?     Which generic business-level strategy does McDonald’s employ? Is it effective?  How so?

PEPSI’S NEW STRATEGIC FORMULA.. The high stakes rivalry between Pepsi-Cola and Coca-Cola is being played out in supermarkets, restaurants, and convenience stores all over the world. Pepsi-Cola has worked for years, with limited success, to catch up to market-leader Coca-Cola, trying strategy after strategy to regain ground in the United States and abroad. In 1965, Pepsi sought growth through diversification by acquiring Frito-Lay, which makes popular snacks such as Lay’s Potato Chips and Doritos. This diversification proved so lucrative that the company, renamed Pepsico, decided to diversify into fast-food restaurants- thought to be good outlets for soft drinks and snacks- through the purchase of Pizza Hut, Taco Bell and Kentucky Fried Chicken. By the mid – 1990s, however, snack sales were increasing but growth in soft drinks. So in 1997, PepsiCo changed its strategy, spinning off the restaurants as a separate business to concentrate on exploring the synergy between itssnacks and its…

Up to 2013 Southwest Airlines had not expanded outside the U.S., although in 2013, Southwest’s CEO remarked that “opportunities for growth now lie beyond US borders”.Evaluate possible international strategy approaches (multi-domestic, global or transnational) and select which strategy Southwest should pursue to achieve success

help asap please, give an correct and elaborated answer. 3. What are the stages that companies go through from being a non-global company to being a true global multinational company?  What is the most difficult stage, why?