Read the sections of “Yuan and Zoom” and “The COVID Pandemic and Zoom” and Exhibits 2 & 3: discuss Zoom’s competitive advantage at the beginning of COVID and how Zoom developed its product features and market to maintain its advantages.
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Read the sections of “Yuan and Zoom” and “The COVID Pandemic and Zoom” and Exhibits 2 & 3: discuss Zoom’s competitive advantage at the beginning of COVID and how Zoom developed its product features and market to maintain its advantages.
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- With COVId-19 in full swing, the app based food delivery business has flourished in Bangladesh, with Food Panda holding a commanding lead in the market share. How can Food Panda retain its lead in terms of market share? Discuss in the light of any three of the Porter’s Five Forces that you deem to be the most appropriate?The Story of Irie Inn Since 2020 market demand for better quality low-cost accommodation in Kingston, Jamaica has grown significantly due to a decline in global economic conditions; which has in turn led to declining incomes in many source markets. In 2022, Laura and Mike Reid developed a concept, called Irie Inn, which imitated the market leaders in several ways. The Reids franchised the new brand and now five Irie Inns operate within the Caribbean region. With intense competition from Days Inn, Express by Holiday Inn, and Hampton Inn by Hilton; Irie Inn has been slowly gaining market share. With a marketing objective ‘to be the customer’s only choice’ in the budget market, the Irie Inn brand team – who had complete control of all elements of the marketing mix – focused on setting and maintaining consistent brand standards. Properties that failed the brand standard’s inspections were de-branded and franchise agreements terminated. The Marketing Mix: Product – low-cost, mid-market…Write a 500 word Argumentative essay regarding this question, "Do you think big companies should or should not hire travel management companies in handling their travel concerns during the COVID 19 pandemic?" Please cite at least one academic article and use correct 2020 APA formatting guidelines. You may use this link as additional input: Annals of Tourism Research: Revenge and catch-up travel or degrowth? Debating tourism Post COVID-19
- PepsiCo operates 45 plants, 490 distribution centers, warehouses and offices located globally, Australia, Chile, and Uzbekistan are being considered as a potential markets for PepsiCo top global brands and everyday nutrient products. As a senior executive for PepsiCo you and your team have decided to adopt the four strategies in the Ansoff matrix to expand and grow the business. Discuss each of the four matrix models when formulating your competitive strategies.Uber allowed people to book and share rides in privatecars via their smartphones. With its headquarters in theUS, it operates in 60 countries and has a strong presence in the Asia–Pacific region. This case study explores Uber’s development and growth, first in the US, then its global expansion and subsequent foray into China. Despite enjoying international success with deep penetration in major cities, Uber flopped in the Chinese market. identify THREE (3) global challenge trends. Discuss eachtrend and how it is applicable to the Uber case? Provide adequate information linkingto the case to support the discussion. Other relevant background information andexamples linking to the case can be incorporated3) Market background: there are thousands of variously sized game developers. They are the creative drivers for making games. Only a small handful of relatively large publishers of games, that help with advertising and distribution of the game. Microsoft, Sony, Activision, and Tencent are a few companies that act as both publishers and developers. Gaming occurs across various platforms, from consoles, PCs, and handheld devices. Elaborate how Microsoft’s recent acquisition of Activision/Blizzard/King could impact the potential profitability of various publishers in the ‘gaming’ market only using the Porter’s 6 Forces as reference.
- find out to what extent the IMC strategies of Akij Food and Beverage Ltd. lost its attractiveness during Covid 19 and there is a need to maneuver the IMC strategies in post Covid 19 scenario.Kolkata-based FMCG major Emami has embarked on various distribution initiatives and rural expansion drive to boost growth in the current fiscal, its Chairman said. Addressing shareholders at the company's annual general meeting, he said in the first quarter of the current financial year, the company continued to face market challenges due to the second wave of COVID-19 pandemic -- from mid-April on-wards. Local lock downs and restrictions in various states severely affected both urban and rural regions. In the current financial year, company has embarked on various distribution initiatives to drive further growth. We embarked on a focused rural expansion drive under Project Khoj through expansion of rural footprint in the top 4 potential rural contributing states in FY22.To augment the current distribution strength, Emami outlined a "clear strategy to drive growth aggressively in the rural market", adding digitalisation of rural sales force was completed successfully last fiscal.It…1) Tesla, an American automobile manufacturer based in California, has hired you as a business strategy consultant. Tesla is the leader in electric luxury cars across the world. Over the last five years, their sales have increased due to consumer and political concerns over the environmental impact from combustion- based automobiles. Increased demand worldwide has resulted in increased competition from established companies (Ford; GM; Mercedes; Toyota; etc.), as well as smaller start-ups. Because of the Covid-19 pandemic, lags in the supply chain, and a doubling of fuel prices, recent costs have skyrocketed. Consider the following questions: A) While American consumers purchase over 17 million new cars annually, electric cars account for less than 3%, lagging substantially behind Europe and China. Discuss why this discrepancy exists. How do you recommend that Tesla approach the challenge of competing in the existing US market in short-term? What can Tesla and others do to foster…
- As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada 7. Design a comprehensive marketing strategy to assist in making the property morecompetitive in today’s global market .8. Critical assess the procedures/policies that are in place to accommodate persons withdisabilities.3 1) John Murray Forbes made his initial fortune in: Bromine extraction Copper Mining Lumbering China 2) William Kellogg cornered the cereal market by: Making the healthiest cereal Buying out the competition Developing a successful marketing campaign Cutting costs by relocating factories nearer to customersE FA/IBM536/FEB2022 O Final Assessment Test Declaratic x Download file | ilovePDF forms/d/e/1FAlpQLSCUk7m_XQAbSDhnv-0qsBCBvKgmkwb0Q1|13Vx4wkihZP6TOA/formResponse In joint ventures, TCNS can demonstrate a global image and bring unique cross- cultural skills to the relationship None of the above An approach to developing an expatriate compensation package that involves paying the expat a salary comparable to that of local nationals are referred to as: The cafeteria approach The balance-sheet approach Localization The lump-sum method None of the above Back Next Clear form Final Assessment..docx co Final_Assessment_.pdf co Final Assessment.pdf O Final Assessment.docx 32°C Partly DELL