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- What attitudes does each segment hold with respect to the various distribution alternatives?Will the selected outlets be perceived in a manner that enhances the desired product position?Do the male and female members of the segments have differing requirements of the distribution system? Do working couples, single individuals, or single parents within the segment have unique needs relating to product distribution?
- What is one target market that you have identified? How would you describe the specifics of the Persona in that target market? Then How would you market most effectively to that Persona?Is the product designed appropriately for all members of the segment under consideration, including males, females, and various age groups?What are the opportunities and challenges facingmarketers that are targeting the lucrative Hispanicmarket through online and mobile marketing?