Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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How do organizations use information systems and technologies to support their needs to achieve their objectives, by means of gathering and processing data, using data and experience to produce information and insight. 

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Introduction

  • The role of information systems in the organization is crucial as it plays a major part in strategy making.
  • The general meaning of an information system is to organize and analyze the information that is collected from data. That is why the major aim of the information system is to collect the data and convert it into sensible information.
  • An example of an information system is CRM.
  • CRM is also known as customer relationship management (CRM), and it collects and analyses customer data to help businesses make better decisions.
  • Nowadays, most companies are adopting technologies in their businesses irrespective of the size of their businesses. The main purpose of adopting the technologies in the company is to increase productivity.
  • Information systems are one of the implications of technology in business.
  • Data gathering tools, analytical tools, data visualization tools, etc. come under the information system of the organization.
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