Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
How do organizations use information systems and technologies to support their needs to achieve their objectives, by means of gathering and processing data, using data and experience to produce information and insight.
Expert Solution
arrow_forward
Step 1
Introduction
- The role of information systems in the organization is crucial as it plays a major part in strategy making.
- The general meaning of an information system is to organize and analyze the information that is collected from data. That is why the major aim of the information system is to collect the data and convert it into sensible information.
- An example of an information system is CRM.
- CRM is also known as customer relationship management (CRM), and it collects and analyses customer data to help businesses make better decisions.
- Nowadays, most companies are adopting technologies in their businesses irrespective of the size of their businesses. The main purpose of adopting the technologies in the company is to increase productivity.
- Information systems are one of the implications of technology in business.
- Data gathering tools, analytical tools, data visualization tools, etc. come under the information system of the organization.
Step by stepSolved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Who makes the decisions about how and when data is used or managed in an organisation? Exactly who is in charge of making sure that these choices are implemented?arrow_forwardCan information systems aid an organization's objectives?arrow_forwardPlease original work Talk about the role of Information Systems in organizations. How does Information Systems support the business’s strategic plan? what is an example?arrow_forward
- How can businesses use data dictionaries to align their data assets with overarching business objectives?arrow_forwardDemonstrate how data is essential in all areas of business and how it can give you a competitive edge in the market.arrow_forwardWhat are two examples (each) of primary and secondary information sources related to business administration?arrow_forward
- Discuss the importance of managing information in a business and the utilization of applications such as electronic spreadsheets, database management systems, and ecommerce for managing information.arrow_forwardWhat are the primary challenges organizations face when trying to extract insights from large-scale unstructured data, and how can they address these challenges?arrow_forwardDiscuss how a business organization might use data marts as a part of their management and decision support strategy. What is a data mart?arrow_forward
- Analyze the ethical and privacy considerations that organizations must address when collecting and analyzing big data, especially in industries like healthcare and finance.arrow_forwardHow can organizations leverage data warehousing to implement advanced analytics, such as machine learning and predictive analytics, for business insights?arrow_forwardIn data warehousing, discuss the challenges associated with data consolidation and how organizations can address them effectively.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning