Read the following text, and write a short title (1 - 3 words) which states the main topic Some companies include their name in all their products (corporate branding), e.g. Philips, Virgin, Yamaha. Other companies do individual branding, and give each product its own brand name, so the company name is less well-known than its brands (compare the name Procter & Gamble with its individual brand names Pampers, Pringles, Duracell and Gillette). Some companies, such as the major producers of soap powders, have a multi-brand strategy which allows them to fill up space on supermarket shelves, leaving less room for competitors. Even if one brand 'cannibalizes' (or eats into) or takes business away from another one produced by the same company, the sales do not go to a competitor. Having three out of 12 brands in a market generally gives a greater market share than having one out of ten, and gives a company a better chance of getting some of the custom of brand-switchers.

[grow] Products that are introduced, grow, decline, and later increase in sales again are said to have a product life cycle. O fad O fashion O eeneralized O high-learning O low-learning

Answer all 3 questions. Do not copy from other post.

Milky Delight, a manufacturer of soy milk, attracts new customers by adding cinnamon, pumpkin, and vanilla flavors to its traditional product. In this case, is the company using a brand extension or a line extension? Explain your answer.

Explain at least two factors to consider when deciding what to include in the adverts. This can include where (internal vs external) the advert will be placed, how to attract the candidates, legal compliance, etc..

Please simply answer this easy question

What is the definition of a brand name? A) A brand is an identifying mark for products or services.   B) a description of a product used to identify it to customs officials   C) a package of legal rights protecting a company's interest in a product’s name or logo   D)the official legal designation of a product's manufacturer or producer

Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.  

Choose an example of an ad, brochure, flyer, poster, logo, or some other visual marketing piece and provide your assessment evaluating the design elements of the item (positive and/or negative). Upload or embed the image of the item you are evaluating.

Advertisement in television (TV) is usually to inform and persuade viewers to buy your products and services. This means that the person appearing in the advertisement must have some credibility. Credibility comes from a person that one can trust or who has the credibility to endorse the product. In Australia it is usually well known Australian personalities who appear in the TV advertisement or likewise Vietnamese in Vietnam. However in Japan, there seems to a huge number of foreigners appearing in Japanese TV commercial advertisement (examples are Arnold Schwarzenegger who appeared in TV ads endorsing a Japanese tonic drink called Arinamin, Bruce Willis appearing in Subaru and Maki jewellery, Brad Pitt in Edwin jeans, Charlize Theron in Honda TV ad , Catherine Zeta Jones for Lux or Pierce Brosnan for Visa card or David and Victoria Beckham for a Japanese cosmetic product called TBC and David Beckham appearing in Meij’s chocolate called “Fran”). Question: What seems to the main…