Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Read and analyze the following case:
The sales manager complains that his sales reps are not meeting monthly sales quotas. He is convinced that the reps need more sales training to handle the situation and solve the problem. Therefore, he asks you to design a strategy to address this situation.

Use the following guiding questions. Answer each of them in detail.
Is there really a need for training? What will be the purpose or objective of the training?
Who should be trained?
Who will develop the training?
What form will the training take?

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