Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Read and analyze the following case:
The sales manager complains that his sales reps are not meeting monthly sales quotas. He is convinced that the reps need more sales training to handle the situation and solve the problem. Therefore, he asks you to design a strategy to address this situation.
Use the following guiding questions. Answer each of them in detail.
Is there really a need for training? What will be the purpose or objective of the training?
Who should be trained?
Who will develop the training?
What form will the training take?
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- When is handling a customer’s objections an important part of the personal selling process?arrow_forwardPick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?arrow_forwardIs this statement true or false? A sales management system starts with the hiring of a sales force.arrow_forward
- 3. Companies such as Johnson and Johnson are in a more advantaged position because they have the product knowledge and thus, consumers must rely on them for accurate information about product safety, usage, and effectiveness. Given this situation, companies have a duty to take special care to ensure that consumers' interests are not harmed by the products that they offer them. Discuss what can Johnson and Johnson do in design, production, and marketing to ensure that the above is achieved. Only typing answer Please explain step by steparrow_forwardThis activity is important because it emphasizes the steps in the personal selling process and what actually happens in those steps Personal selling is the face-to-face presentation and promotion of goods and services, including the salesperson's search for new prospects and follow- up service after the sale. Effective selling is not simply a matter of persuading others to buy. In fact, it is more accurately described today as helping others satisfy their wants and needs. The best way to understand personal selling is to go through the seven-step selling process. The selling process varies somewhat among different goods and services, but the general idea stays the same. The goal of a salesperson is to help the buyer buy and make sure the buyer is satisfied after the sale. Instructions: Review each step in the selling process and match it with the appropriate activity example Follow Up Preapproach Approach Close the Sale 3 7 Prospect and Qualify Answer Objections Make a Presentationarrow_forward
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