Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Have you had a frustrating experience with customer support? Let's say you receive a promotion from your cable company offering you a month of free HBO. Then they bill you for it. You call customer service and they say it’s a marketing promotion so you need to call marketing. Marketing tells you to call billing. Billing says they never heard of any such promotion. Are you ready to bang your head against the wall? Why did this happen?
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