Test marketing plays an important role in providing an opportunity to test a new product or a new marketing plan under realistic market conditions to measure sales or profit potential. However, it is an expensive procedure because it involves so many aspepects , for instance, developing local distribution, arranging media coverage and monitoring sales results. Your boss is concerned about where to conduct Test marketing for the new product. describe a detailed presentation during staff meeting to explain what the company should consider before selecting where to conduct Test Market.
Test marketing plays an important role in providing an opportunity to test a new product or a new marketing plan under realistic market conditions to measure sales or profit potential. However, it is an expensive procedure because it involves so many aspepects , for instance, developing local distribution, arranging media coverage and monitoring sales results. Your boss is concerned about where to conduct Test marketing for the new product. describe a detailed presentation during staff meeting to explain what the company should consider before selecting where to conduct Test Market.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Test marketing plays an important role in providing an opportunity to test a new product or a new marketing plan under realistic market conditions to measure sales or profit potential. However, it is an expensive procedure because it involves so many aspepects , for instance, developing local distribution, arranging media coverage and monitoring sales results. Your boss is concerned about where to conduct Test marketing for the new product. describe a detailed presentation during staff meeting to explain what the company should consider before selecting where to conduct Test Market.
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