Test marketing plays an important role in providing an opportunity to test a new product or a new marketing plan under realistic market conditions to measure sales or profit potential. However, it is an expensive procedure because it involves so many aspepects , for instance, developing local distribution, arranging media coverage and monitoring sales results. Your boss is concerned about where to conduct Test marketing for the new product. describe a detailed presentation during staff meeting to explain what the company should consider before selecting where to conduct Test Market.

The product is iphone. Introduction Briefly describe the product you've selected along with any relevant history that led you to choose this product/brand. Four Ps of Marketing Describe the key marketing strategies of your selected product. You should base your evaluation and report on what you can observe about how the four Ps are applied to the product you chose. • Product: Describe the want or need your product addresses. • Placement: Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy. • Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing. • Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc. •…

When introducing a new product, companies account for sales of peripheral products. This is known as:   A. erosion or cannibalism.   B. a side benefit.   C. an opportunity cost.

Choose an example of an ad, brochure, flyer, poster, logo, or some other visual marketing piece and provide your assessment evaluating the design elements of the item (positive and/or negative). Upload or embed the image of the item you are evaluating.