Radio, television, and newspapers are examples of: O feedback channels in the communication process. O encoding in the communication process. O decoding in the communication process. O message channels in the communication process. O none of these.
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- Respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter to advertisers.the communication message is the same as the meaning of the message. true or false?During the Integrated marketing communication process, If you (as an audience) ever watched a television commercial and tried to figured out at the end of the advertisement message, and wondered what this company was promoting, you may have had trouble _____________ the IMC message. transmitting precoding decoding tracking encoding
- Is it really necessary to establish a policy for both email and communication?Review the section of the text that talks about selecting the best channel for communication. Suggest the best communication channels for the following messages. Assume that all ten channels shown are available, ranging from face-to-face conversations to instant messages, blogs, and wikis. As part of a task force to investigate cell phone marketing, you need to establish a central location where each team member can see general information about the task as well as add comments for others to see. Task force members are located throughout the country. You are sitting on the couch in the evening watching TV when you suddenly remember that you were supposed to send a Jeremy some information about a shared project. Should you text him right away before you forget? As an event planner, you have been engaged to research sites for a celebrity golf tournament. What is the best channel for conveying your findings to your boss or planning committee? You want to persuade your manager to…According to Kotler & Keller, 2016 – “Senders must know what audiences they want to reach and what responses they want to get. They must encode their messages so the target audience can successfully decode them. They must transmit the message through media that reach the target audience and develop feedback channels to monitor the responses. The more the sender’s field of experience overlaps that of the receiver, the more effective the message is likely to be”. RRequieda. Critically discuss this statement referencing the steps for effective communication b. Discuss four (4) general rules marketers need to consider when developing a successful marketing communication campaign.
- The manufacturer of Beats headphones by Dr. Dre decides to advertise in the "lifestyles" sections of big-city newspapers. However, this generates a limited response in sales. Which of these explains a likely breakdown in the communication process here? A) The message was decoded incorrectly. B) The message was not transmitted. C) The message was not received by its intended audience. D) The message was encoded incorrectly. E) The sender was not clearly identified.Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? Select one: a. Interactivity on b. Non of them C. personalization d. information densityLeda is using web-based communication to promote her services as a DJ for parties and special events. To assess the effectiveness of these communications, she should use ________ to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on. A) gross rating points B) web-tracking software C) Google AdWords D) social media analytics E) Internet media
- Have you thought about email? How do messages go throughout the network? Take notes on everything you find beneficial. To begin, why is differentiation important? Examine how various models convey information with varying degrees of specificity and how they abstract.Personal communication is included in the reference list. O False O TrueIn Berlo’s model, the channel of communication is related to: A. five elements: the source, encoder, message, decoder and receiver. B. the five senses: sight, hearing, touch, smell and taste. C. the five language skills: listening, speaking, reading, writing and vocabulary. D. none of the above.
