Part 1 BOR Analysis-What is Tesla’s SCA? Brand –How does the TESLA brand create value? What parts (think IBM) are the most valuable? Describe. Use your IBM analysis from earlier this semester Offerings–What does TESLA offer that creates a Sustainable Competitive Advantage (SCA)? Pick one offering (except insurance) that Tesla provides and explain how they create value/moats/barriers to competitors. Relationships–What relationships does TESLA have have that create value/SCA? List all relationships you can think of and explain how they create value/moats/barriers to competitors. Part 2 For the SCA you provided, please discuss the likelihood that a competitor could battle you on that front. In other words, what might a competitor attempt to do to counteract the SCA you described in Part 1?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Part 1

BOR Analysis-What is Tesla’s SCA?

Brand –How does the TESLA brand create value? What parts (think IBM) are the most valuable? Describe. Use your IBM analysis from earlier this semester

Offerings–What does TESLA offer that creates a Sustainable Competitive Advantage (SCA)?

Pick one offering (except insurance) that Tesla provides and explain how they create value/moats/barriers to competitors.

Relationships–What relationships does TESLA have have that create value/SCA? List all relationships you can think of and explain how they create value/moats/barriers to competitors.

Part 2

For the SCA you provided, please discuss the likelihood that a competitor could battle you on that front. In other words, what might a competitor attempt to do to counteract the SCA you described in Part 1?

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