Leda is using web-based communication to promote her services as a DJ for parties and special events. To assess the effectiveness of these communications, she should use ________ to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on. A) gross rating points B) web-tracking software C) Google AdWords D) social media analytics E) Internet media

Leda is using web-based communication to promote her services as a DJ for parties and special events. To assess the effectiveness of these communications, she should use ________ to measure how much time viewers spend on particular web pages, the number of pages they view, how many times users click banner ads, which website they came from, and so on. A) gross rating points B) web-tracking software C) Google AdWords D) social media analytics E) Internet media

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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