Alt Degree Assignment January-June Bebeware Open Universby All Gr Special/ Supplementary Structured Timed BMK722-Principles of Marketing 7. A specialty store is A. A store that carries a narrow products line with a deep assortment B. Any store that carries standardized merchandise and sold at lower prices with lower margins and higher volumes C. A store that sells merchandise bought at less than regular wholesale prices and sold at less than retail D. A store that carries several product lines 8. Segmented pricing is A. Promotional money paid by manufacturers to retailers, in return to agreement to feature the manufacturer's products in some way B. Prices that buyers carry in their minds and refers to when they look at given product C. Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs D. None of the above 9. Which of the following is not one of the steps in the new product development process? A. Idea generation B. Brain storming C. Idea screening D. Concept development and test 10. Some of the components of the macro environment are commonly known as PEST, which stands for A. Political, economic, social and technology BOU 2024 Page 6 of 9 Pag

Propose a competitive product advantage/unique feature for the updated product (Kellogg's Cereal).

S Grades/ Attendance | School Copy of Copy of WIN CR-G O Essential Soft Skills Course 5 psential Soft Skill Course em.com I age result for fan. G Image result for fan. S Aware EXIT Thinking Critically and Solving Problems Which survey question would most likely produce categorical data if administered to 100 customers? A) How much profit does the company make on each of its products? B) Which of the company's services do you use the most? C) About how many times each year do you purchase our products? O D) What price are you willing to pay for this product? SUBMIT Question 21 of 21 Sign out US OOOO

Please highlight the similarities and differences in those five example

pplease provide explaination as to why the other options are incorrect. thank you

1. Definition political of marketing. 2. Definition regulations changes of merketing.

Bella has a passion for sports and thinks it is important to have the right training apparel for sports and training and would like to offer custom made apparel also. She believes there is a gap in the market and consumers have limited options for sporting apparel. She is considering opening up her own sports clothing store in a busy local shopping centre. (a) In respect to defining markets, identify ONE type of market that her business a clothing store would operate in.   (b) Name and describe ONE method that could be used by Bella to collect relevant data about potential customers/a consumer target market for her sports clothing store. (c) Name and explain how ONE element of the promotion mix would assist to promote Bella’s sports clothing store, provide a specific examples

A small company business owner in the state of Georgia is working on creating a marketing mix to meet the needs of pet owners in her county.  This practice is commonly referred to as which of the following?   Question 6 options:   a)  Market positioning   b)  Marketing management   c)  Target marketing   d)  Promotional mix

Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?