Alt Degree Assignment January-June Bebeware Open Universby All Gr Special/ Supplementary Structured Timed BMK722-Principles of Marketing 7. A specialty store is A. A store that carries a narrow products line with a deep assortment B. Any store that carries standardized merchandise and sold at lower prices with lower margins and higher volumes C. A store that sells merchandise bought at less than regular wholesale prices and sold at less than retail D. A store that carries several product lines 8. Segmented pricing is A. Promotional money paid by manufacturers to retailers, in return to agreement to feature the manufacturer's products in some way B. Prices that buyers carry in their minds and refers to when they look at given product C. Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs D. None of the above 9. Which of the following is not one of the steps in the new product development process? A. Idea generation B. Brain storming C. Idea screening D. Concept development and test 10. Some of the components of the macro environment are commonly known as PEST, which stands for A. Political, economic, social and technology BOU 2024 Page 6 of 9 Pag

Alt Degree Assignment January-June Bebeware Open Universby All Gr Special/ Supplementary Structured Timed BMK722-Principles of Marketing 7. A specialty store is A. A store that carries a narrow products line with a deep assortment B. Any store that carries standardized merchandise and sold at lower prices with lower margins and higher volumes C. A store that sells merchandise bought at less than regular wholesale prices and sold at less than retail D. A store that carries several product lines 8. Segmented pricing is A. Promotional money paid by manufacturers to retailers, in return to agreement to feature the manufacturer's products in some way B. Prices that buyers carry in their minds and refers to when they look at given product C. Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs D. None of the above 9. Which of the following is not one of the steps in the new product development process? A. Idea generation B. Brain storming C. Idea screening D. Concept development and test 10. Some of the components of the macro environment are commonly known as PEST, which stands for A. Political, economic, social and technology BOU 2024 Page 6 of 9 Pag

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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