Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question 11
- Attitudes are sometimes called tri-partite, meaning they have three components. What are the three components of an attitude?
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- CHOICE MAKING 5. Which problem-solving step comes NEXT after making a choice? Make a plan State the problem Brainstorm solutions Make a choicearrow_forwardQuestion 3 4 Listen ► Amelia recently bought a used car from her friend's mother. She has only had the car for 2 weeks, but is concerned it may need expensive repairs far sooner than she had originally expected. She is wondering now if she made the right decision by buying the car. Which step in the consumer decision-making model is Amelia facing? Regret Feedback Purchase analysis Post purchase dissonancearrow_forwardBoth questionsarrow_forward
- 63. The emotional component of an attitude towards a product is a source of information, an idea known as theGroup of answer choices feelings-as-information hypothesis. central route. mood congruence. evaluative learning.arrow_forwardSet 2 Listening goals for yourself. Be as specific as possible. Involve the following elements in your goals: person(s) involved, specific behavior involved, in what circumstances, and a frequency or date towards which you are working. Use concepts from the book that will help you create and achieve your goals. Refer to Chapter 7 of interact, 14th edition by Verderber and Macgeorge.arrow_forward3 The tendency to attribute one's own characteristics to others is called as Question 3 options: Projection Perception Contrast Effects Behaviorarrow_forward
- QUESTION 3 Maslow's hierarchy of needs includes physiological needs at the bottom-most level of the pyramid and self-actualization at the top-most level. The three levels in between are O material goods, safety, and love O community, family, and self O health, wealth, and happiness O safety, love, and esteem Ovearrow_forwardWhat factors contribute to the size of theawareness set, evoked set, inert set, and inept set?arrow_forwardn the context of the family life cycle, which of the following statements is true of households with older children? Question 15 options: a) They will decrease their spending on alcohol, education, and transportation. b) They spend more on food, entertainment, education, as well as cars and gasoline. c) They will increase their spending on health care, clothing, housing, and food. d) They buy cars to display their status more than to fulfill their needs.arrow_forward
- Will problem recognition occur naturally, or must it be activated by advertising? Should generic or selective problem recognition be generated?arrow_forward6. A consumer has chosen the model of MP3 player that he intends to purchase. On his way to the store, he has a conversation with his sister about the MP3 player he is going to buy. She expresses her opinion about MP3 players. The factor that could come between the consumer's intention to buy an MP3 player and his ultimate purchase decision is directly related to O the consumer's evaluation process for MP3 players. Ounexpected situational factors surrounding the consumer's decision. O additional consumer research on MP3 players. O another's attitude toward the chosen product.arrow_forwardAfter seeing the latest fashion trends on Instagram models, you immediately decide that you need to lose 15 pounds by summer. These feelings are likely a result of which phenomenon? Question 5 options: Rumination Problem orientation Self-disclosure Social comparisonarrow_forward
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