QUESTION 1 The Internal Information search that is part of the buying process involves O searching your memory. O reading customer reviews on websites. searching the internet for information. O asking friends and family for advice.

1- __ may be used to analyze positioning statements of the organization through its advertisement over a period. A-content analysis B- trace analysis C- personal observation D- mechanical observation

Which of the following describes human wants that are backed by buying power?    Question 13 options:   A)  Opportunity   B)  Demand   C)  Supply   D)  Search

Which of the following is an experiential information source for consumer information search? Taking test drive at a car dealer Watching TV ads about a car brand Talking to friends who own a car brand Reading online reviews about a car brand

Please help me with this question. Very simple answer is needed and no word limitation. Question: Provide survey questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the survey question. 1.Brand loyalty 2.Intention to purchase 3.Importance of “value of the price” 4) Attitude toward a brand 5)Recall of an advertisement

The types of stories sellers can use with customers include: Group of answer choices compare and contrast stories, success stories, failure stories, a., b. c. above b. and c. above

During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:   Question 21 options:   a)  ​the perceived risk of the product or service to be purchased increases.   b)  ​the consumer is confident of making a purchase decision with the information at hand.   c)  ​the consumer is knowledgeable and well informed about a potential purchase.   d)  ​the product or service to be bought is a frequently purchased, low-cost item.

What are the differences between primary data, secondary data, and marketing intelligence? ** Answer this question with only 1 reference.

3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?

Can you provide more in-edpth answer ?