Explain the following based on CRM – Customer Relationship Management The customer is always right Interface of retaining current customers and gaining new customers CRM’s important function of follow-up with customers

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section5.2: No Mystery Here: Why Market Force Is A Leading Market Research Firm
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Explain the following based on CRM – Customer Relationship Management

  • The customer is always right
  • Interface of retaining current customers and gaining new customers
  • CRM’s important function of follow-up with customers
  • CRM’s role in Sales Forecasting
  • Importance of Safety Stock
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9780357033791
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