Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Question
Transcribed Image Text:(2) Case Study: Read the case and answer the questions given below.
Zara designs and markets an extensive range of women's and men's fashion apparel and accessories,
with versatile collections ranging from casual to dressy. The company also produces fragrances for
women and men. The company wants to double revenue, cut operations costs, reduce time from
product design to availability, and improve communications with customers. To achieve these goals,
Zara is making a major technology overhaul that will increase hardware, software, databases, and
network capabilities. Zara has developed Web-based tools to improve communications with suppliers
and retailers. A Web-based application allows retailers to track purchase orders and to check the status
of transactions instantly a process that used to be done over the phone. Over 60% of customer
orders are now placed electronically. The company also invested heavily in software to track materials
around the world and to help communicate better with service providers, manufacturing partners, and
freight consolidators. Zara is one of the leading brands in the world and is producing quality products.
Answer the following given questions.
Q2. (Zara Case) What are the strategic objectives of Zara? In your opinion how did the Zara's Web-
based systems help the company in achieving its strategic objectives?
Answer:
Q3. (Zara Case) Is the system that Zara provides to its retailers a TPS (Transaction processing
systems), a MIS (Management information systems) or both?
Explain your answer clearly.
Answer:
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