If we have selected a problem and it is climate change which is affecting our environment and we are thinking about a product which is (Water conservation technologies such as drought-resistant crops and greywater systems) Answer the following questions on our product: (just one line answer is needed) What are the direct benefits to the customer? • Approximate the best you can anticipate the size of the market? • Where are customers getting the product now?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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If we have selected a problem and it is climate change which is affecting our environment and we are thinking about a product which is (Water conservation technologies such as drought-resistant crops and greywater systems) Answer the following questions on our product: (just one line answer is needed) What are the direct benefits to the customer? • Approximate the best you can anticipate the size of the market? • Where are customers getting the product now? • Why would they purchase from us? • Is the industry that the business falls within, large and growing? (Favourable) Are the core technologies available? (Have, develop or get) • Are there any laws or regulations against this business concept? • Are there moral or ethical issues that need to be considered? Do our skills and abilities fit the business? • What are the skills needed that we don't have? • Who would we need to hire?
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