If we have selected a problem and it is climate change which is affecting our environment and we are thinking about a product which is (Water conservation technologies such as drought-resistant crops and greywater systems) Answer the following questions on our product: (just one line answer is needed) What are the direct benefits to the customer? • Approximate the best you can anticipate the size of the market? • Where are customers getting the product now?
If we have selected a problem and it is climate change which is affecting our environment and we are thinking about a product which is (Water conservation technologies such as drought-resistant crops and greywater systems) Answer the following questions on our product: (just one line answer is needed) What are the direct benefits to the customer? • Approximate the best you can anticipate the size of the market? • Where are customers getting the product now?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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If we have selected a problem and it is climate change which is affecting our environment and we are thinking about a product which is (Water conservation technologies such as drought-resistant crops and greywater systems)
Answer the following questions on our product: (just one line answer is needed)
What are the direct benefits to the customer?
• Approximate the best you can anticipate the size of the market?
• Where are customers getting the product now?
• Why would they purchase from us?
• Is the industry that the business falls within, large and growing? (Favourable)
Are the core technologies available? (Have, develop or get)
• Are there any laws or regulations against this business concept?
• Are there moral or ethical issues that need to be considered?
Do our skills and abilities fit the business?
• What are the skills needed that we don't have?
• Who would we need to hire?
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