Please solve the subparts A&B with the explaining and no reject please. This q&A not essai can u solve based on the text from image. This case about Marketing Management

A. What are the pros, cons, and risks associated with Nike's core marketing strategy?
B. If you are adidas, how do you compete with Nike?
Transcribed Image Text:the famous 2008 Wimbledon match between Roger Federer and Rafael Nadial-both wearing swooshes from head to toe- as a $10.6 million five-hour Nike ad To promote its line of basketball shoes and apparel, Nike has partnered with basketball superstars like Kobe Bryant and LeBron James. in golf, The Nike swoosh appears in many golfers but is most famous at Tiger Woods. On the years since Nike first partnered with Woods. Nike Golf has grew into a $523 million business and completely changed the way golfers dress and play today. Tiger's strong influence on Nike's game and style- his display has turned the green in the major into the "comerstone of golf fashion." Nike is the 46th largest athlete sponsor in the world and plans to spend more than $3 billion in atheist support between 2012 and 2017. This company also has a history of standing by its athletes, such as Tiger Woods and Kobe Bryant, even as they struggle with personal problems. It decides relationship with Lance Amstrong in 2012, however, after solid evidence shows that cyclists use doping during their time as an athlete and while competing during the Tour de Frances. Nike released a statement which explains, "Nike does not condone the use of performance enhancing drugs illegal in any way." Prior to the scandal, the company had helped developed Armstrong's LIVESTRONG campaign to raise funds for cancer. It designs, manufactures and sells more than 80 million bracelets Yellow LIVESTRONG, raised $500 million for the Lance Amstrong Foundation. While Nike's athletic support helps inspire and reach out consumers, his latest innovations in technology have resulted in consumers who more loyal and emotionally connected. For example, Nike is leading in rumning category has grown to 60 percent market share thanks to apps and its revolutionary running community called Nike+ (plus). Niket enables runmners to engage in the best running experience by looking at speed, distance and their real-time routes and by giving them training tips and abilities share online. Nike expands Niket to focus on growth areas majors such as basketball and sports and recently laumched Nike+ Basket, Niket Kinect, and Nike+Fuelband, wristbands/apps that track daily activities. Like many companies, Nike strives to make the company and its products more environmentally friendly. However, umlike many companies, it is not promote this effort. A brand consultant explained, "Nike always about winning. How is sustainability relevant to the brand?" Nike executives agree that promoting the green messaging graphic market and product categories, Nike is the top athletic footwear market with 31 percent global market share and 50 percent market share in the United States. Skateboard to a swim cap. The company's long-term strategy, however, is focused in running, basketball, foot sports. will distract from the image of technology slick height, so that efforts are like recycling old shoes into shoesnew still not done. As a result of successful expansion across apparel and footwear manufacturers geo-athletics in the world. In 2014, revenues exceeded $27 billion, and Nike dominate Swooshes abound in everything from watches to football/soccer, men's training, women's training and action.
Transcribed Image Text:Nike began operations in 1962. Originally known as Blue Ribbon Sports,a company that focuses on providing high quality running shoes that Designed for athletes by athletic athletes. Founder Philip Knight believed in shoes high-tech runers can be produced at competitive prices if importedfrom abroad. Nike's commitment to designing imovative footwear for athletes serious about helping build a cult following among US consumers. Nike believes in a. "pyramid of influence" where the preferences of a minority of board athletesabove infuences the choices of other people's products and brands. Nike marketing campaign always featuring outstanding athletes. For example, runer Steve Prefontaine, spokesperson The company's first, irreverent attitude is in keeping with the spirit of Nike.In 1985, Nike registered then-rookie keeper Michael Jordan as spokesperson. Jordan is still a newcomer, but he personifies superior performance. Nike bet pays off - basketball shoe line Air Jordan flew off the shelves and revenue reached over $100 million lion in first year only. As one reporter put it, "A few marketers really able to reliably identify and sign athletes who go beyond sports they have a. great influence." In 1988, Nike aired the first advertisement in the $20 million "Just campaign" Do It Ads". The campaign, which eventually featured 12 TV spots overall, subtly challenges a generation of athletic enthusiasts to pursue their goals. That's a natural manifestation of Nike's self-empowerment attitude through sport. When Nike began to expand overseas, the company leamed that advertising his US style was seen as too aggressive in Europe, Asia, and South America. Nike realized that he had to "authenticate" his mark in another Country, so he focuses on football (called soccer outside the United States) and is active as a sponsors youth leagues, local clubs and national teams. However, for Nike to build authenticity among Football audience, consumers should see professional athletes use its products, especially winning athletes. Nike's big breakthrough came in 1994 when the Brazilian team (the only team national. team where Nike has a real sponsor) won the World Cup. The win changed Nike's intemational image from a sneaker company become a brand that represents emotion, loyalty, and identity. Nike's new alliance with football helping to drive the brand's growth intemationally. In 2003, overseas revenues surpassed US revenues for the first time time, and in 2007, Nike acquired. Umbro, a maker of shoes, clothing, and English football kits. The acquisition made Nike a the sole supplier to more than 100 professional football worldwide and enhance Nike's intemational presence and authenticity in football. The company sold Umbro in 2012 for $225 million. In recent years, Nike's intenational efforts have focused on emerging markets. During the 2008 Summer Olympics in Beijing, Nike sharpen China and develop aggressive marketing strategies against Adidas sponsar for the Olympics. Nike gets special permission from the Olympic Committee Intemational to serve Nike ads featuring Olympic athletes during the match. In addition, Nike sponsors several teams and athletes, including mostly Chinese teams. This aggressive sponsorship strategy helps trigger sales in Asia by 15 percent. In addition to expanding overseas, Nike has successfully expanded its brand to many sports and athletic categories. including footwear, clothing and equipment. Nike continues to partner with leading and influential athletes, coaches, teams, and leagues to build credibility in this category. For example, Nike is working together with termis stars Maria Sharapova, FRoger Federer and Rafael Nadal for pushing his tennis clothes and gear. Some people say

Question

Please solve the subparts A&B with the explaining and no reject please. This q&A not essai can u solve based on the text from image. This case about Marketing Management

A. What are the pros, cons, and risks associated with Nike's core marketing strategy?
B. If you are adidas, how do you compete with Nike?

Transcribed Image Text:the famous 2008 Wimbledon match between Roger Federer and Rafael Nadial-both wearing swooshes from head to toe- as a $10.6 million five-hour Nike ad To promote its line of basketball shoes and apparel, Nike has partnered with basketball superstars like Kobe Bryant and LeBron James. in golf, The Nike swoosh appears in many golfers but is most famous at Tiger Woods. On the years since Nike first partnered with Woods. Nike Golf has grew into a $523 million business and completely changed the way golfers dress and play today. Tiger's strong influence on Nike's game and style- his display has turned the green in the major into the "comerstone of golf fashion." Nike is the 46th largest athlete sponsor in the world and plans to spend more than $3 billion in atheist support between 2012 and 2017. This company also has a history of standing by its athletes, such as Tiger Woods and Kobe Bryant, even as they struggle with personal problems. It decides relationship with Lance Amstrong in 2012, however, after solid evidence shows that cyclists use doping during their time as an athlete and while competing during the Tour de Frances. Nike released a statement which explains, "Nike does not condone the use of performance enhancing drugs illegal in any way." Prior to the scandal, the company had helped developed Armstrong's LIVESTRONG campaign to raise funds for cancer. It designs, manufactures and sells more than 80 million bracelets Yellow LIVESTRONG, raised $500 million for the Lance Amstrong Foundation. While Nike's athletic support helps inspire and reach out consumers, his latest innovations in technology have resulted in consumers who more loyal and emotionally connected. For example, Nike is leading in rumning category has grown to 60 percent market share thanks to apps and its revolutionary running community called Nike+ (plus). Niket enables runmners to engage in the best running experience by looking at speed, distance and their real-time routes and by giving them training tips and abilities share online. Nike expands Niket to focus on growth areas majors such as basketball and sports and recently laumched Nike+ Basket, Niket Kinect, and Nike+Fuelband, wristbands/apps that track daily activities. Like many companies, Nike strives to make the company and its products more environmentally friendly. However, umlike many companies, it is not promote this effort. A brand consultant explained, "Nike always about winning. How is sustainability relevant to the brand?" Nike executives agree that promoting the green messaging graphic market and product categories, Nike is the top athletic footwear market with 31 percent global market share and 50 percent market share in the United States. Skateboard to a swim cap. The company's long-term strategy, however, is focused in running, basketball, foot sports. will distract from the image of technology slick height, so that efforts are like recycling old shoes into shoesnew still not done. As a result of successful expansion across apparel and footwear manufacturers geo-athletics in the world. In 2014, revenues exceeded $27 billion, and Nike dominate Swooshes abound in everything from watches to football/soccer, men's training, women's training and action.

Transcribed Image Text:Nike began operations in 1962. Originally known as Blue Ribbon Sports,a company that focuses on providing high quality running shoes that Designed for athletes by athletic athletes. Founder Philip Knight believed in shoes high-tech runers can be produced at competitive prices if importedfrom abroad. Nike's commitment to designing imovative footwear for athletes serious about helping build a cult following among US consumers. Nike believes in a. "pyramid of influence" where the preferences of a minority of board athletesabove infuences the choices of other people's products and brands. Nike marketing campaign always featuring outstanding athletes. For example, runer Steve Prefontaine, spokesperson The company's first, irreverent attitude is in keeping with the spirit of Nike.In 1985, Nike registered then-rookie keeper Michael Jordan as spokesperson. Jordan is still a newcomer, but he personifies superior performance. Nike bet pays off - basketball shoe line Air Jordan flew off the shelves and revenue reached over $100 million lion in first year only. As one reporter put it, "A few marketers really able to reliably identify and sign athletes who go beyond sports they have a. great influence." In 1988, Nike aired the first advertisement in the $20 million "Just campaign" Do It Ads". The campaign, which eventually featured 12 TV spots overall, subtly challenges a generation of athletic enthusiasts to pursue their goals. That's a natural manifestation of Nike's self-empowerment attitude through sport. When Nike began to expand overseas, the company leamed that advertising his US style was seen as too aggressive in Europe, Asia, and South America. Nike realized that he had to "authenticate" his mark in another Country, so he focuses on football (called soccer outside the United States) and is active as a sponsors youth leagues, local clubs and national teams. However, for Nike to build authenticity among Football audience, consumers should see professional athletes use its products, especially winning athletes. Nike's big breakthrough came in 1994 when the Brazilian team (the only team national. team where Nike has a real sponsor) won the World Cup. The win changed Nike's intemational image from a sneaker company become a brand that represents emotion, loyalty, and identity. Nike's new alliance with football helping to drive the brand's growth intemationally. In 2003, overseas revenues surpassed US revenues for the first time time, and in 2007, Nike acquired. Umbro, a maker of shoes, clothing, and English football kits. The acquisition made Nike a the sole supplier to more than 100 professional football worldwide and enhance Nike's intemational presence and authenticity in football. The company sold Umbro in 2012 for $225 million. In recent years, Nike's intenational efforts have focused on emerging markets. During the 2008 Summer Olympics in Beijing, Nike sharpen China and develop aggressive marketing strategies against Adidas sponsar for the Olympics. Nike gets special permission from the Olympic Committee Intemational to serve Nike ads featuring Olympic athletes during the match. In addition, Nike sponsors several teams and athletes, including mostly Chinese teams. This aggressive sponsorship strategy helps trigger sales in Asia by 15 percent. In addition to expanding overseas, Nike has successfully expanded its brand to many sports and athletic categories. including footwear, clothing and equipment. Nike continues to partner with leading and influential athletes, coaches, teams, and leagues to build credibility in this category. For example, Nike is working together with termis stars Maria Sharapova, FRoger Federer and Rafael Nadal for pushing his tennis clothes and gear. Some people say

Accepted Answer

About Nike - Nike, Inclusive is an American multinational corporation specialising in the design,…

A. What are the pros, cons, and risks associated with Nike's core marketing strategy? B. If you are adidas, how do you compete with Nike?