Q 2. How is brand equity built, measured and managed?

New Product: Alberta-Q It will appear in the family brand and house colour with slogan ...Quality at affordable price Planning Meeting: The senior management team of Alberta Paint Company met again to consider the issue of where and how to deploy marketing efforts among the carefully defined target groups in the paint market in Canada. The President’s opening speech focused on the need to resolve the lingering issue of where and how to deploy marketing efforts among the carefully defined target groups, in order to urgently introduced the new product into the market. Vice President Advertising: John I still believe that our efforts should be directed at advertising to take advantage of high brand name awareness. Research studies indicated that majority of consumers decide ahead of time on their preferred brand of paint before shopping. Advertising solely will play a prominent role in influencing the decision, and I stand by our Agency recommendation of Television commercials and…

QA) Types of warranties, Warranty disclaimers and limitations in UAE QB) Liability and product liability, Deceptive advertising, Labeling and packaging laws in UAE QC) Consumer health and safety, Consumer laws in the Middle East & in UAE

Hewlett-Packard Corporation and Dell Computer use product differentiation in the marketplace.True or False