Define Customize products?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter12: Developing And Managing Products
Section12.5: Marketing Across The Product Lifecycle
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Define Customize products?

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Customized products are the products that will be designed specially based on the specification of the customers. It would differ in size, shape, and color according to the request of the customer. Customized products are different from the standardized products, which will be available in the market. Standardized product are the products that would maintain uniformity irrespective of the requirement of the customers.

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