Provide a very brief overview of your product/service, your targeted market, your promotion approach, etc, and how you intend to conduct research for your plan. With respect to your responses, provide helpful suggestions to your fellow students.  Note:  Please remember to reference concepts from the text in your brief overview. The product is Starbucks

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.