Provide a very brief overview of your product/service, your targeted market, your promotion approach, etc, and how you intend to conduct research for your plan. With respect to your responses, provide helpful suggestions to your fellow students.  Note:  Please remember to reference concepts from the text in your brief overview. The product is Starbucks

what product can you buy with 250 dollars ? What product did you buy? What prompted you to believe you needed the product? How did you initially research the product? Did you look at product reviews? Where did you find the reviews? What sentiments in the review influenced you? What thoughts went through your head when deciding what alternatives to research—or whether to research at all? What were some of your purchase criteria? What did you base your evaluation on? What are some other potential influences that affected which product you ultimately purchased? Friends and family? Past behavior? What do you know about the brand? How satisfied were you with the purchase? Would you make the same purchase again? Why or why not?  Would you post a review about the product? Where would you post it?

which of the following is closest to reality 1) Both relationship and transactional marketing are optimal in the short run 2) Transaction marketing is optimal in the short run, while relationship marketing is optimal in the long run 3) Transaction marketing is optimal in the long run, while relationship marketing is optimal in the short run 4) None of the listed options 5) Both relationship and transactional marketing are optimal in the long run

Make a thorough (at least a large paragraph) posting in response to ONE of the prompts below. What is a recent customer service experience that highlights excellent customer service and one that highlights poor customer service? In your opinion, were these two companies using the marketing concept?  How do you think companies create relationships with their customers?