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- what product can you buy with 250 dollars ?
- What product did you buy?
- What prompted you to believe you needed the product?
- How did you initially research the product?
- Did you look at product reviews? Where did you find the reviews? What sentiments in the review influenced you?
- What thoughts went through your head when deciding what alternatives to research—or whether to research at all?
- What were some of your purchase criteria? What did you base your evaluation on?
- What are some other potential influences that affected which product you ultimately purchased? Friends and family? Past behavior?
- What do you know about the brand?
- How satisfied were you with the purchase? Would you make the same purchase again? Why or why not?
- Would you post a review about the product? Where would you post it?
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Solved in 3 steps
- How can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process? What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data?Each of us is biased to some degree. Marketers can bias research findings based on how survey questions are structured and worded. Answer the following two questions: As a marketer, how do you eliminate that bias? Why would eliminating bias be important to your research? Write two biased research questions and then rewrite them so that they are unbiased. Include both the biased and unbiased versions of both questions in your submission.Why do you think developing a Marketing Plan for a new or existing business is an important activity for marketers and for companies in general? What is your opinion of the Acme Consulting Sample marketing Plan that is uploaded as a sample marketing plan?
- Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusion1. What is a target market? Why is it important to know the target before creating the marketing mix? 2. What is market research? Why is it important to do research before you start a business?Critical Thinking What is your overall attitude towardmarket research? Do you think it is a beneficial activity from a consumer's perspective? Or do you think itmerely gives marketers new insights on how to convince consumers to buy something they really don'twant or need?
- Suppose you are planning to launch a new product in market. What criteria you will use for an effective market segmentation strategy?Reflect on the importance of ethics in marketing research. What initiatives would you present to marketing management to assure participants that the data collection process is ethical and their data will not be used for alternate purposes?Choose a fictional product of your liking and describe potential primary and secondary sources of market research for that product. How do marketers use this market research to market this product effectively? How does these types of research influence the 4p's of marketing? 1000 words minimum
- What is big data, and what opportunities and challenges does it provide for marketers? Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers? Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.Critics claim that research activities such as this infringe on consumer privacy rights. Should marketers have access to such information? Discuss the advantages and disadvantages of such research for both marketers andconsumers.4. When would a good marketing researcher use closed-ended versus open-ended questions? Justify your answer.