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This marketing plan section helps a company understand competitor market position, perceptions, and overall growth potential. marketing strategy budget competitive analysis O current market position

This marketing plan section helps a company understand competitor market position, perceptions, and overall growth potential. marketing strategy budget competitive analysis O current market position

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketing plan section 13
This marketing plan section helps a company understand competitor market position, perceptions, and overall growth potential. marketing strategy budget competitive analysis O current market position
Transcribed Image Text:This marketing plan section helps a company understand competitor market position, perceptions, and overall growth potential. marketing strategy budget competitive analysis O current market position
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