Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Marketing plan section 13
This marketing plan section helps a company understand competitor market position, perceptions, and overall growth potential. marketing strategy budget competitive analysis O current market position
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Transcribed Image Text:This marketing plan section helps a company understand competitor market position, perceptions, and overall growth potential. marketing strategy budget competitive analysis O current market position
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