Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
.Propose an international strategy based on multi-national, global, or transnational strategies. The company and the tumeric soap that was chosen as the product on the international market in Germany.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution
Trending nowThis is a popular solution!
Step by stepSolved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Provide a detailed and thorough analysis of four advantages and disadvantages linked to collaborative corporate methods, such as strategic alliances or mergers and acquisitions, in the field of international marketing according to the case study Scandic Hotel Chain in the Baltic: A case of Strategic International Marketing.arrow_forwardFrom the following, please identify the 2 statements that are true as well as the 2 statements that are false. A) Local responsiveness is the process of combining differentiated parts into a standardized whole. Global integration is the process of disaggregating a standardized whole into differentiated parts B) A differentiation strategy works well when a company can continually develop products that have unique features. C) The international strategy leverages a company’s core competencies into foreign markets D) Differences in local consumers’ preferences endure due to cultural predisposition, historical legacy, and endemic nationalism.arrow_forwardMcDonald’s conducts extensive marketing research for allits new products, including new menu items for its overseasstores. Because of cultural and other differences and preferences, the company cannot always extrapolate its results fromone country to another. For instance, Croque McDo fried hamand-cheese sandwiches are unlikely to be as popular in theUnited States as they are in France, which invented the croquemonsieur sandwich on which the McDonald’s product isbased. Can you think of any other kinds of firms that share thislimitation on global applications of their research? In contrast,what sorts of questions could multinational firms answer on aglobal basis? Explain.arrow_forward
- There are four primary international strategies. Write a paragraph explaining why they are important strategies ? International Multi-domestic Global Transnationalarrow_forwardThe following is not a 'reactive' reason for going global. a. Trade barriers b. International customers C. International competition d. Product differentiationarrow_forwardWhich of the following is the most unlikely element of a global approach to crafting an international strategy? A) Selling much the same products under same brand names worldwide B) Requiring local managers in host countries to stick close to the chosen global strategy C) Scattering plants across many countries, with each plant producing product versions for local area markets D) Minimal responsiveness to buyer tastes, cultural traditions, and market conditions in each country market E) Utilizing the same competitive capabilities, distribution channels, and marketing approaches worldwidearrow_forward
- Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.arrow_forwardIn reaching global markets outside the United States (a) what are some criteria that Prince should use to select countries in which to market aggressively, (b) what three or four countries meet these criteria best, and (c) what are some marketing actions Prince might use to reach these markets?arrow_forwardImage attached Each organization increased research to plan and implement an idea for a business. Identify an opportunity to plan an established brand global expansion. Complete your selected company's global business plan.arrow_forward
- Nicole Vichon, marketing manager of Saralyn Mills Ltd. – a Canadian company – is being urged to approve the creation of a separate marketing plan for Quebec. This would be a major policy change because Saralyn Mills’ international parent is trying to move toward a global strategy for the whole firm and Vichon has been supporting Canada-wide planning. Nicole Vichon has been the marketing manager of Saralyn Mills, Ltd., for the last four years – since she arrived from international headquarters in Minneapolis. Saralyn Mills, Ltd., headquartered in Toronto, is a subsidiary of a large US-based consumer packaged-food company with worldwide sales of more than $2.8 billion in 2005. Its Canadian sales are just over $450 million, with the Quebec and Ontario markets accounting for 69 percent of the company’s Canadian sales. The company’s product line includes such items as cake mixes, puddings, pie fillings, pancakes, prepared foods, and frozen dinners. The company has successfully…arrow_forwardYou work for a cranberry company in Nova Scotia looking to enter the cranberyy market in Australia. Based on this scenario, Describe the product (cranberries), its strongest features and major weakness, and the stage in the product life cycle in the home country (Nova Scotia) and in the target country(Australia). Do you plan to market only in major population centers, or do you plan to achieve total market coverage?arrow_forwardAfter a discussion on the international strategies discussed in the course, which strategy couldAMSUPP use to attract customers in Singapore? You must use information from the case tosupport your discussion.arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning