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Product Profitability Analysis
Galaxy Sports Inc. manufactures and sells two styles of All Terrain Vehicles (ATVs), the Conquistador and Hurricane, from a single manufacturing facility. The manufacturing facility operates at 100% of capacity. The following per-unit information is available for the two products:
Conquistador | Hurricane | |||
Sales price | $4,400 | $3,000 | ||
Variable cost of goods sold | (2,770) | (2,010) | ||
Manufacturing margin | $1,630 | $990 | ||
Variable selling expenses | (750) | (450) | ||
Contribution margin | $880 | $540 | ||
Fixed expenses | (410) | (220) | ||
Operating income | $470 | $320 |
In addition, the following sales unit volume information for the period is as follows:
Conquistador | Hurricane | |||
Sales unit volume | 2,100 | 1,500 |
Question Content Area
a. Prepare a contribution margin by product report. Compute the contribution margin ratio for each product as a whole percent.
Conquistador | Hurricane | |
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b. What advice would you give to the management of Galaxy Sports Inc. regarding the profitability of the two products?
The______ line provides the largest total contribution margin and the largest contribution margin ratio. If the sales mix were shifted more toward then_________ line, the overall profitability of the company would increase.
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