Prepare a brief report on how the methods may change to match the differing objectives of two campaigns; firstly a campaign to launch a new instant coffee product and secondly a campaign to promote equal opportunities in the work place. What are some assumptions and the evaluation methods? Provide a conclusion.

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter7: Creating A Flexible Oraganization
Section7.5B: Organizational Height
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Prepare a brief report on how the methods may change to match the differing objectives of two campaigns; firstly a campaign to launch a new instant coffee product and secondly a campaign to promote equal opportunities in the work place. What are some assumptions and the evaluation methods? Provide a conclusion.

 

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