Q: ._______ A middleman often hired on a commission basis.
A: Every transaction requires the product, a buyer and a seller and their ability to transact with each…
Q: A direct channel of distribution includes both wholesalers and retailers.;True or False
A: Distribution channels in marketing are the different intermediaries through which, product reaches…
Q: Briefly discuss the straight rebuy and modified rebuy strategies. What are the similarities and…
A: The buying center is created by including people from a relative multitude of businesses. These…
Q: Create a mission statement for a nonprofit organization you would be interested in starting. Have…
A: Mission statements are the short term objectives for which the company aims to work. The mission…
Q: Recognize the kinds of salespersons, the steps in the personal-selling process, and the major sales…
A: Salesperson- An employee who commercializes a business's services or products is called a…
Q: According to the CISG, when a contract is for sale of goods by description, a slight breach may be…
A: With globalization and increased use of internet transactions between sellers and buyers residing in…
Q: 44. allows airlines to develop real-time pricing strategies for flights based upon historical demand…
A: 44 - Option D , Yield management.
Q: What are the two fundamental e-business models?
A: E-Business (electronic business) alludes to any procedure carried out by a business organization…
Q: Relate the three parties share to ensure affiliate marketing
A: Internet has increased the reach and scalability of the business. The digital marketplace is so…
Q: Think of individual interviews as a way to do market research. Which of the following statements are…
A: Market research is a systematic attempt to obtain data about targeted customer base: learn…
Q: Explain the Product Life Cycle (PLC) stage
A: Ans. Introduction The product life cycle is the progression of stages that a product goes through…
Q: _______ Its focus is to facilitate sales transactions between businesses
A: Marketing works for business by formulating strategies to attract and promote business goods and…
Q: List the participants in the business buying process. What factors influence the buying decision?
A: Products are bought by a person to satisfy his needs and satisfy his expectations. Purchase is done…
Q: Discuss the sales management process
A: Sales management methods are adopted so that the skilled employees are hired and the company assigns…
Q: 3 A message travels between the source and the received through Question 3 options:…
A: QA message travels between the source and the received through ? What is a message? A message is a…
Q: What is considered the minimum benchmark for a good market share when you are considering two target…
A: A business or product's market share seems to be the percentage of overall revenues in an industry…
Q: go Re!! 3. Social Problems 4. Hyper local c
A: Tata tea was a normal vendor for selling tea packets like its competitor but after the ad campaign…
Q: Some brands achieve customer loyalty by retaining an air ofexclusivity and privilege, even though…
A: There are many brands that are present in the market which achieve customer loyalty by retaining an…
Q: Describe the environmental forces that affect the company’s ability to serve its customers.
A: Environmental forces are related to various micro and macro factors that can affect and impact a…
Q: What is subculture? Describe at least two subcultures to which you belong and identify any reference…
A: "An identifiable subgroup within a society or group of people, especially one characterized by…
Q: What are components of the market segmentation table that we can use for new technology?
A: Market segmentation ensures that the company identifies target markets that are most likely to buy…
Q: _______ Payments are usually made in 30 to 60 days from the invoice date
A: Trade credit can refer to a variety of things, but the most basic meaning is an agreement to…
Q: Why have companies moved away from mass marketing and toward target marketing? Outline the steps in…
A: The difference between targeted and mass marketing is simple: mass marketing tries to reach as many…
Q: Compare the fivemajor modes oftransportation
A: One of a company's most important economic activity is transportation. Transportation provides the…
Q: If you are to give your assessment on the value of AI in business strategy, at what ratio (example,…
A: * Introduction - Before diving deep and understanding the ratio of Artificial intelligence and…
Q: Emotion is always a point of discussion in marketing. I suggested that the best marketing appeals…
A: Behavior and thoughts of an individual are impossible to predict and influence. People live in their…
Q: Is it your opinion that video games become better with the advancement of technology? Why do you…
A: The development of game cartridges, which held the games and could be swapped in the system, was a…
Q: Social
A: The answer to this question is Satisfaction, recall, trust, commitment, product need.
Q: What kind of opportunities and threats in the international / global marketplace do you see…
A: Apple, Inc. is one of the foremost productive firms in the world. The corporate has been providing…
Q: Discuss what are the advantages for Costa Coffee to open a shops in US according to the marketing…
A: Marketing mix is a tactical tool used by marketers to promote and sell the products and services in…
Q: List the five functions of an mis.
A: A management information system is a collection of systems that assist management at various levels…
Q: What is integrated marketing communications, and why is it becoming increasingly accepted?
A: Integrated marketing communication is critical for business-to-business marketing and direct…
Q: If you are the owner of the service provider where you acquired the service, what will be your…
A: A business's decision to incorporate exceptional client service can solely go to date as its skills…
Q: ._______ All business activities that are conducted on the Internet.
A: Marketing is performed as the activity that has purpose towards making audience who are potential…
Q: hen considering a high involvement purchase, what are reasons that consumers spend more time…
A: High involvement products requires customers to spend time and money before buying. These products…
Q: In each case, justify the use of business continuity strategies. For a week, the local power…
A: Business continuity strategy is used to come back normalcy in the event of crisis. It is a recovery…
Q: Describe business activities that affect a firm’s cash flow.
A: Every business will require additional funds from time to time. The key to improving your cash flow…
Q: Why is it important for the company to know the lifetime value of their customers? Note: Be specific…
A: Marketers and managers put in a lot of time, effort, and money to follow their customers' journeys…
Q: How can we use different types of test marketing for keeping the information about new product…
A: Test marketing is a term that means evaluating and analyzing the market, usually, this is done…
Q: What are the activities that salespersons engage in during a typical working day? What are some of…
A: What are the activities that salespersons engage in during a typical working day? Salesperson are…
Q: Discretionary income. It’s the amount of money we have left over after paying for life’s…
A: Targeting is the method in marketing where few segments are chosen to cater to. It is the most…
Q: ___________ Which activity combines inventory management, order processing, warehousing, material…
A: Inventory- Inventory refers to every item, merchandise, goods and materials held by a company for…
Q: Long-term financing is generally used to open new businesses; True or False
A: Long-term financing refers to any type of debt that will be repaid in less than five years.…
Q: An online store posted on their website a product for a lower than usual price. No promotion or…
A: Sometimes while posting the prices in the online platform the company owners name face some backlash…
Q: Explain how the market structure and demand differ for business markets compared with consumer…
A: Marketing has the perspective of product promotion through medium of relationship management with…
Q: ._______ Allows users to upload multimedia content including photos, videos, and podcasts
A: There are various marketing strategies, through which, marketers sell products and increase profits…
Q: Describe the cost-plus pricing method and discuss why marketers use it even if it is not the best…
A: Pricing is known as the procedure for setting a competitive price for the business products to be…
Q: Is there a food and beverage company that utilizes these five management information systems (MIS)…
A: A management information system, or MIS, is a system for gathering, preserving, and distributing…
Q: Example of real-life situations wherein each type of project proposal can be used.
A: Business proposals simplify the sales process by laying out exactly what the project entails. The…
Q: some recommendations for PepsiCo to change their marketing plan
A: PepsiCo definitely has some good marketing plans which it has been using since a long time and has…
Explain the concepts of retail convergence and
scrambled merchandising.
Step by step
Solved in 3 steps