MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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https://www.sweetstudy.com/files/monsanto-agrowingcontroversy-pdf
Please read full case study with link above and answer the following questions throughly:
NOW, please place yourself in the role of a specific Monsanto Stakeholder (e.g., you are a stockholder, OR you are a customer, OR you are an employee).
Consider all that you have read related to stakeholders coupled with Monsanto's Attempts to balance stakeholder interests.
Identify at least one of the following issues related to Monsanto's commercial focus:
1. FOOD
As a stakeholder, discuss your view of Monsanto's influence on the future of food. You may comment on the anti-trust issues, or you may discuss the potential of a sterile seed, or you may discuss weed/bug resistance. Take a position (playing the role of a stakeholder) and post your concern. Be specific so that your posting reflects your understanding of the issues.
2. HEALTH
As a stakeholder, discuss your view of Monsanto's influence on the future of health. You may comment on the issue of labeling GMOs, or you may discuss the consumer's right to have a choice in food products, or you may discuss what is in the food, such as Glyphosate. Take a position (playing the role of a stakeholder) and post your concern. Be specific so that your posting reflects your understanding of the issues
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