Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Please complete the following. No Plagarism, include references (not internet references). APA formatWrite a 3+ page, double-spaced essay regarding: Mapping the Process of InnovationPick an industry (e.g. groceries, airlines, publishing, etc.) and explain the innovative process that must take place for successful integration of innovation.Recommend how an industry leader should search, select, implement, acquire, execute, launch, and sustain an innovative offering that is appropriate for the chosen industry.What can they learn from the adopting innovation?How can this be used to maintain a competitive edge?Were there any areas within this process that required extra emphasis?
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