Answered: Provide a minimum of three references…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Provide a minimum of three references for each of the following sections:

Innovation Overview (by John)

Relevance (by Mary and so on)

Impact

Marketing

Economics

Investment Considerations

Legal

Implementation

Future relevance

Please use scholarly journals and textbooks for a minimum of 10 of your references. Technological products and services should not be more than 5 years old. Articles from Technical magazines are encouraged. Google scholar is another source.

Expert Solution

Step 1: Introduction

I will cite the sources of the information I provide, and I will avoid copying text from other sources without attribution. I will also avoid paraphrasing text from other sources without changing the meaning significantly.