Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Provide a minimum of three references for each of the following sections:

Innovation Overview (by John)

Relevance (by Mary and so on)

Impact

Marketing

Economics

Investment Considerations

Legal

Implementation

Future relevance

Please use scholarly journals and textbooks for a minimum of 10 of your references. Technological products and services should not be more than 5 years old. Articles from Technical magazines are encouraged. Google scholar is another source.

Expert Solution
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Step 1: Introduction

I will cite the sources of the information I provide, and I will avoid copying text from other sources without attribution. I will also avoid paraphrasing text from other sources without changing the meaning significantly.

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