Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.

Does Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.

In your view, does marketing simply fulfill the needs that consumers already have, or does it cause consumers develop a need for the product/service that is being marketed?  Defend your assertion with a specific example. How would you respond to those who adopt the opposite argument?