M3 Both fundraising and sales mailings are often"signed" with a signature that looks handwritten.Sometimes there even appear to be handwrittenpersonal notes in the mailings. What doof this practice? Does it add to the messages'effectiveness? Could it be considered ethicallyshady?youthink

Fund-raising refers to the practice of taking funds for business purposes from outside parties. The…

Answered: Both fundraising and sales mailings are…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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View the advertisements, below Then, select three and explain if and how you see the above concept in action Describe what product or service each of the three ads is trying to sell Then, explain what you think each ad is actually selling Finally, describe whether you can think of any ethical concerns related to this approach of communication Obama: “Hope” (Political Campaign Poster) (http://enwikipediaorg/wiki/Barack_Obama_%22Hope%22_poster) “We Can Do It!” (Propaganda Poster) Links to an external site (http://enwikipediaorg/wiki/We_Can_Do_It!) Old Spice: The Man Your Man Could Smell (http://wwwyoutubecom/watch?v=owGykVbfgUE) 1984 Apple’s Macintosh Commercial (HD) [Video file] (nd) Retrieved from http://wwwyoutubecom/embed/VtvjbmoDx-IClick here for a transcript of the video Volkswagen: “Think Small” (Print Ad (http://enwikipediaorg/wiki/File:Think_Smalljpg)
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Both fundraising and sales mailings are often "signed" with a signature that looks handwritten. Sometimes there even appear to be handwritten personal notes in the mailings. What do you think of this practice? Does it add to the messages' effectiveness? Could it be considered ethically shady?