Part 1: Philosophically speaking, is there an issue with considering how our ethical behavior will or will not impact our organization’s profits?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Part 1: Philosophically speaking, is there an issue with considering how our ethical behavior will or will not impact our organization’s profits?
Ethical
Culture
Employee
Commitment
and Trust
Investor
Loyalty
and Trust
Customer
Satisfaction
and Trust
Profits
FIGURE 1-2 The Role of Organizational Ethics in Performance
Cengage Learning
Transcribed Image Text:Ethical Culture Employee Commitment and Trust Investor Loyalty and Trust Customer Satisfaction and Trust Profits FIGURE 1-2 The Role of Organizational Ethics in Performance Cengage Learning
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