1. You have been exposed to the Digital Value Chain in Study Unit 105-2. Use it as a reference point to create a new value-chain based structure for Vodacom to create value in a world of bandwidth, storage and processing power abundance. (Hint: Think of Generative AI / 5G / Drones / Financial Services / IoT etc.) a. Discuss the new business opportunities that can be unlocked in the current business environment. Identify at least 3 new business opportunities and discuss the way in which you will provide a solution to the market’s needs. b. Choose one of these business opportunities you identified and discuss the value proposition that Vodacom can offer in more detail. Identify a market segment that you want to target and do limited research to determine the core needs of this market segment. Create a clear Value Proposition for your offering by using the Value Proposition Canvas. c. Use your answer in Question 1.b, and create a Business Model Canvas of your concept. You need to attach a page with a completed Business Model Canvas, as well as provide a brief description of each section of the Business Model Canvas (Market segments, value proposition, resources, pricing etc.).
1. You have been exposed to the Digital Value Chain in Study Unit 105-2. Use it as a
reference point to create a new value-chain based structure for Vodacom to create
value in a world of bandwidth, storage and processing power abundance. (Hint: Think
of Generative
a. Discuss the new business opportunities that can be unlocked in the current
business environment. Identify at least 3 new business opportunities and
discuss the way in which you will provide a solution to the market’s needs.
b. Choose one of these business opportunities you identified and discuss the
value proposition that Vodacom can offer in more detail. Identify a market
segment that you want to target and do limited research to determine the core
needs of this market segment. Create a clear Value Proposition for your
offering by using the Value Proposition Canvas.
c. Use your answer in Question 1.b, and create a Business Model Canvas of your
concept. You need to attach a page with a completed Business Model Canvas,
as well as provide a brief description of each section of the Business Model
Canvas (Market segments, value proposition, resources, pricing etc.).
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