On your own or with a classmate, identify, draw, and explaina reverse channel with which you are familiar. What purposedoes this reverse channel serve for businesses? For the community? For consumers?
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On your own or with a classmate, identify, draw, and explain
a reverse channel with which you are familiar. What purpose
does this reverse channel serve for businesses? For the community? For consumers?
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- How does omni-channel marketing integrate with CRM, and what benefits does it offer to businesses?Concept Integration. Should companies involve theirmarketing channels in the design of their customercommunication programs? What are the advantages anddisadvantages of doing so?Describe FOUR (4) Digital E-Commerce platforms that the company uses to market its products or services. What effect does the digital platform have on the marketing strategy for generating business income?
- 14) City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video became a hit as customers who saw the video found it hilarious and passed it on to their friends calling it the "City comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) omni-channel marketing E) kiosk marketingInvestigate various factors that influence consumer trust one-commerce systems.• Discuss the different ethical factors that affect consumers'perspective towards e-commerce. You need to use at least 4 cases inthe discussion to add value to your discussion.Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?
- Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?explain h ow has the surge in e-commerce shaped and altered the preferences of consumers?What is Direct-response television?