On Monday evenings in April 2015, each episode of WWE Entertainment was typically watched by 3.8 million viewers, while each episode of American Dad was typically watched by 1.5 million viewers.† Your marketing services firm has been hired to promote Gauss Jordan sneakers by buying at least 30 commercial spots during episodes of WWE Entertainment and American Dad. You have been quoted a price of $4,000 per spot for WWE Entertainment and $1,000 per spot for American Dad. Gauss Jordan, Inc.'s advertising budget for TV commercials is $130,000, and it would like at least 75% of the total number of spots to appear on WWE Entertainment. How many spots should you purchase on each show to maximize exposure? HINT [Calculate exposure as Number of ads ✕ Number of viewers.] (If an answer does not exist, enter DNE.)     WWE ______ Spots  American Dad _______ spots

CASE: Ethical Advertising? A hospital has placed billboards throughout the region with the following statement: “Are You a Victim of Sexual or Domestic Assault? Come to Warman Center Where We Will Treat You Immediately. Our Staff of Counsellors and Providers Have Received Special Sensitivity Training in This Area. You Are Our Main Concern.” A twenty-five-year-old college student presents to the Warman Center’s emergency department stating, “My boyfriend assaulted and raped me and I need help.” The registration clerk notices that there are fresh bruises and bleeding on her face, neck, and arms. The student fills out registration information and is asked to sit in the waiting room. Several hours pass. The young woman approaches the registration clerk and states, “I am really scared. I have pain. I am terribly upset about what has happened to me, and I just can’t sit here any longer.” The registration clerk responds, “Haven’t you seen all the ambulances come in? We have patients with…

choose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Next, develop a sales promotion plan for the product that employs three specific tools .

What differences and similarities do you see in these two advertisements? As a consumer which phone would you buy based on the ad and knowledge you already have and why? Please no plagiarism or paraphrasing.

1. Using the following figure, perform resource-leveling. Assume that each task can be performed independently of the other tasks.   ATTACHED FIGURE IS LOCATED HERE   2. Using the figure in question 1, perform resource-limited scheduling. Assume that you have only three workers available at any given time. What is the new completion date for the project?

Fisher-Price Company, long known as a manufac- turer of children’s toys, has introduced a line of clothing for children. Outline a promotional plan to get this product introduced in the marketplace.

Create a request for proposals for a KFC mobile app ordering system.

Advertisement in television (TV) is usually to inform and persuade viewers to buy your products and services. This means that the person appearing in the advertisement must have some credibility. Credibility comes from a person that one can trust or who has the credibility to endorse the product. In Australia it is usually well known Australian personalities who appear in the TV advertisement or likewise Vietnamese in Vietnam. However in Japan, there seems to a huge number of foreigners appearing in Japanese TV commercial advertisement (examples are Arnold Schwarzenegger who appeared in TV ads endorsing a Japanese tonic drink called Arinamin, Bruce Willis appearing in Subaru and Maki jewellery, Brad Pitt in Edwin jeans, Charlize Theron in Honda TV ad , Catherine Zeta Jones for Lux or Pierce Brosnan for Visa card or David and Victoria Beckham for a Japanese cosmetic product called TBC and David Beckham appearing in Meij’s chocolate called “Fran”). Question: What seems to the main…

10 popular commercials that explain the compliance-gaining strategies they employ

37- Remember the bargain signaling theory from in-class exercise? This theory suggests that Group of answer choices retailers can keep on increasing prices as long as prices end in 9, without affecting sales there is strong evidence that sales actually do not go up when prices end in 9 consumers tend to focus on the right digits and round down 9 ending prices consumers perceive prices ending in 9 as especially good deals 38- Which of the following is NOT a benefit of physical retail stores to consumers? Group of answer choices products displayed can be personalized to each shopper enjoy the product right away receive personal service while shopping lower perceived risk of buying 39- Retailers like Walmart are rolling out self-service technologies (SST) such as the Pickup Towers at Walmart. Which of the service characteristics this technology alleviates first and foremost? Group of answer choices perishability indivisibility inseparability heterogeneity 40- An…