NOT PROFITABLE IN THE LONG TERM organizations will prefer not to have longterm relationships with unprofitable customers. Some segments of customers will not be profitable for the company even if their needs can be met by the services offered.
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- Explain why certain types of products and services a re pa rticula rly suited for intera ctive marketing.What are the two primary factors that are difficult to estimate theinitial market size?Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potential
- What are various Cost and Benefits associated with the nterprise Systems?What are the possible consequences for expansion or contraction in the eVTOL industry?(1) Would two companies interested in the samegroup of customers automatically use the same targetmarket approach (such as differentiated orconcentrated)? Why or why not? (2) Why aren’tmarketers ultimately in control of the positions theirproducts achieve in the marketplace?
- Create a unique selling proposition for the following business industry. 1. Hotel or Motel 2. Car Wash 3. Funeral Homes 4. RestaurantsWhat are the factors to consider in determining the most-valued customers in the food-industry?What are the main ways Mercedes-Benz segments its customers? Arethere any other methods in this chapter that it might use?
- 2. Why do we say that is more efficient not to compete directly with existing products? What are the expenses that may be incurred when we do try to compete with them? 3. What are the advantages and disadvantages of segmenting according to traditional variables such as demographics, psychographics, behavioural, and geographic?Business buyers focus on benefits (e.g. cost savings throughequipment efficiency) rather than features (e.g. the colour ofa piece of equipment). What are the potential benefits of theIndustrial Internet for business buyers?Give 5 atleast advantages and 5 disadvantaged of thr rapid develooment of technology