Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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GIve interpretation about the image.

Figure 2. Scanning the External Environment Analysis of Societal Environment Economic, Sociocultural, Technological, Political-Legal Factors Market Analysis Community Analysis Competitor Analysis Supplier Analysis Selection of Strategic Factors Interest Group Analysis • Opportunities Threats Governmental Analysis Source: Hunger and Wheelan (1993)
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Transcribed Image Text:Figure 2. Scanning the External Environment Analysis of Societal Environment Economic, Sociocultural, Technological, Political-Legal Factors Market Analysis Community Analysis Competitor Analysis Supplier Analysis Selection of Strategic Factors Interest Group Analysis • Opportunities Threats Governmental Analysis Source: Hunger and Wheelan (1993)
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