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What are the key metrics and KPIs (Key Performance Indicators) used to measure the success of CRM implementations? How can organizations optimize their CRM strategies based on these metrics?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What are the key metrics and KPIs (Key Performance Indicators) used to measure the success of CRM implementations? How can organizations optimize their CRM strategies based on these metrics?

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