Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Foreign Market Entry
Foreign market entry allows firms to sell their goods and services in the international market and expand their business in non-domestic markets. There are many foreign market entry strategies. A firm must take into account internal and external determin…
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How would you suggest to McDonald's in implementing the Franchising strategy and other management considerations, including timeline, key process, HRM, global marketing, and others? 

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