Match the following attributes of a city with the appropriate scale of measurements: Attribute Average temperature (°C) of a city (P) (Q) Name of a city (R) Population density of a city (S) Ranking of a city based on ease of Business Scale of Measurement (I) Interval (II) Ordinal (III) Nominal (IV) Ratio Which one of the following combinations is correct? A) (P)-(I), (Q)-(III), (R)-(IV), (S)-(II) B) (P)-(II), (Q)-(I), (R)-(IV), (S)-(III) c) (P)-(II), (Q)-(III), (R)-(IV), (S)-(I) D) (P)-(I), (Q)-(II), (R)-(III), (S)-(IV)
Match the following attributes of a city with the appropriate scale of measurements: Attribute Average temperature (°C) of a city (P) (Q) Name of a city (R) Population density of a city (S) Ranking of a city based on ease of Business Scale of Measurement (I) Interval (II) Ordinal (III) Nominal (IV) Ratio Which one of the following combinations is correct? A) (P)-(I), (Q)-(III), (R)-(IV), (S)-(II) B) (P)-(II), (Q)-(I), (R)-(IV), (S)-(III) c) (P)-(II), (Q)-(III), (R)-(IV), (S)-(I) D) (P)-(I), (Q)-(II), (R)-(III), (S)-(IV)
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Question
Transcribed Image Text:Match the following attributes of
a city with the appropriate scale of
measurements:
Attribute
(P) Average temperature (°C)
of a city
(Q) Name of a city
(S)
(R) Population density of a city
Ranking of a city based
on ease of Business
Scale of
Measurement
(I) Interval
(II) Ordinal
(III) Nominal
(IV) Ratio
Which one of the following
combinations is correct?
A) (P)-(I), (Q)-(III), (R)-(IV), (S)-(II)
B) (P)-(II), (Q)-(I), (R)-(IV), (S)-(III)
c) (P)-(II), (Q)-(III), (R)-(IV), (S)-(I)
D) (P)-(I), (Q)-(II), (R)-(III), (S)-(IV)
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