A group of researcher was selected by the Government to investigate the behavior of Small & Medium-scale Enterprises (SMEs) in using digital technology in their effort to increase their access to market, acquisition of funding and developing innovation to their products. This research needs to provide results on different characteristics of those SMEs, accommodating their different level of readiness in technology adoption and its availability. The earlier proposal for this research was suggesting the use of convenience sampling. a. If you were the advisory committee to this research being appointed by the Government, will you allow the proposal to use the Convenience Sampling Method? Please answer this question by: First, explaining what convenience sampling is, it’s advantage and disadvantage. Second, state/ explain your justification whether convenience sampling will be or won’t be allowed by you to be used in this research?

Explain the main difference between primary and secondary data with examples.

4:11 leet01-xythos.content.blackboardcdn.com PESTEL ANALYSIS 1 of 1 ILLUSTRATION 2.3 Uber drives into trouble The Uber taxi-hailing company has often run up against local regulations. The inspiration for the Uber's taxi-hailing app came background checks after it emerged the rapist had on a snowy night in Paris in 2008, when co-found- been previously accused of assaulting women. The vic- ers Travis Kalanick and Garrett Camp couldn't find a tim lodged a lawsuit in San Francisco (later dropped) cab. Uber began business in Kalanick's home state of and Uber was temporarily banned by the Delhi local California, launching in San Francisco in 2011. With authorities. early funding from renowned investment bank Goldman Sachs and Google Ventures, Uber expanded rapidly. At aggression. The motto of the company's growth team the end of 2015, the company was able to celebrate te billionth ride. It was operating in about 400 cities A third source of controversy is Uber's apparent is: it is easier to…

During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:   Question 21 options:   a)  ​the perceived risk of the product or service to be purchased increases.   b)  ​the consumer is confident of making a purchase decision with the information at hand.   c)  ​the consumer is knowledgeable and well informed about a potential purchase.   d)  ​the product or service to be bought is a frequently purchased, low-cost item.

MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money.   Focus on quality This is a segment of consumers who are  interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time.   Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis.   Attracted to strong brands This market segment is less involved in their purchase decision, and will rely upon a strong brand to guide their purchase decision.   Environmentally aware This is an emerging segment consisting of people who take into account the…

3. To understand the attitude toward luxury online purchase, you did a comprehensive literature review, and found that a model showing three predictors (materialism, exclusivity and product quality) is good to predict attitude toward online luxury purchase. You want to use the measurement items, but yet need to check whether they are good to be used or not. Discuss how to decide, which measurement item(s) are good to be used, or not. Explain the following things: a. Definitions of reliability and validity b. Elaborate different types of reliability and validity c. Which types of reliability and validity that you are going to use, if you are going to analyze the data using PLS? d. What are the expected values for each of the test criteria, for measurement items to be considered reliable and valid?

4-2 Consider the following sample data for the relationship between advertising budget and sales for Product A: Observation 1 2 3 4 5 6 7 8 9 10 Advertising ($) 80,000 80,000 90,000 100,000 100,000 110,000 120,000 120,000 130,000 140,000 Sales ($) 499,000 477,000 546,000 614,000 623,000 653,000 747,000 714,000 785,000 858,000   What is the predicted sales quantity for an advertising budget of $108,000? Please round your answer to the nearest integer. Note that the correct answer will be evaluated based on the full-precision result you would obtain using Excel.

Formulate a questionnaire on the research topic "The effects of digital advertising on the marketing of products and services at GECCU". Provide 20 related questions

Which brand is the most vulnerable, i.e., of which brand consumers are more likely to switch to another brand? Brand C Brand B Brand A

Jak has identified a possible market segment for the product he manages. Jak is now trying to determine whether the segment is identifiable. This means making sure the members of the segment are ___ members of other segments and ___ one another.A) similar to; similar toB) different from; similar toC) different from; different fromD) similar to; different fromE) none of the above