James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the advent of the Covid 19 pandemic. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so. 1. Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market. 2. State why the owner is considering using e-marketing. What benefits can e-marketing bring? 3. You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why? 4. State how you would manage ethical and legal issues in the digital environment
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income
market in your country. However, the establishment has been experiencing falling revenue
since the advent of the Covid 19 pandemic. The owner of the company believes that
marketing and selling his shoes via the internet might be the solution. He has hired you to
formulate an emarketing plan to do so.
1. Develop a background for James Shoe Emporium. Describe the following: location of
the company – country and city/town, type of shoes sold and price, the target market.
2. State why the owner is considering using e-marketing. What benefits can e-marketing
bring?
3. You have decided to use the following e-marketing strategies (content marketing,
email marketing, mobile marketing, online advertising and social media engagement).
Why?
4. State how you would manage ethical and legal issues in the digital environment.
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
