James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income  market in your country. However, the establishment has been experiencing falling revenue  since the advent of the Covid 19 pandemic. The owner of the company believes that  marketing and selling his shoes via the internet might be the solution. He has hired you to  formulate an emarketing plan to do so. 1. Develop a background for James Shoe Emporium. Describe the following: location of  the company – country and city/town, type of shoes sold and price, the target market. 2. State why the owner is considering using e-marketing. What benefits can e-marketing  bring? 3. You have decided to use the following e-marketing strategies (content marketing,  email marketing, mobile marketing, online advertising and social media engagement).  Why?  4. State how you would manage ethical and legal issues in the digital environment

5. When Coca Cola and Pepsi Cola entered the orange sector, they were able to spend a lot of money on advertising. They had well-established brand names and strong relationships with large distribution channels. The power that is exerted by such recognizable brand names for which buyers will pay a premium and through which they can command shelf space is best described as: a. Market Dominance c. Positioning b. Brand Equity d. Loyalty 6. Related to the previous question, when Coca Cola approaches a retailer and asks for prominent displays, the retailer is likely to agree and offer Coca Cola the best end-of-aisle displays in the store. Coca Cola does not have to pay for such advantages because the retailer knows that consumers are highly likely to purchase the brand. This type of Vertical Marketing System is best described as: a. Administered e. Franchised b. Contractual d. Hybrid 7. For its part, Hawaiian Punch is distributed through multiple channels WITHIN THE SAME store. It is also…

For Funher Research (Individual) Visit the websitefor UPS (www.ups.com). UPS has positioned itself as a full-setvice provider of logistics solutions.After reviewing its website, answer the followingquestions:a. What logistics setvices does UPS offer itscustomers?

You are submitting a business plan for PepsiCo. Write concisely on each of the topics below for the business plan. Managing Operations of PepsiCo Building the Global Organization and the Partners of PepsiCo Ensuring Global Integration and Coordination of PepsiCo