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Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family size, family tife cycle, income, occupation, education, religion, race, generation, and nationality Demographic Psychographic Social class, lifestyle, or personality traits Knowledge, alliludes, uses, of responses to a product Behavloral Kotle-S Arrtrorgoss Consumer Markets

Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family size, family tife cycle, income, occupation, education, religion, race, generation, and nationality Demographic Psychographic Social class, lifestyle, or personality traits Knowledge, alliludes, uses, of responses to a product Behavloral Kotle-S Arrtrorgoss Consumer Markets

Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
Problem 1LO
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The market strategy of apple based on segmentation as in image
Week 9 Seminar E Princip x + cent à https eu.bbcollab.com Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality Demographic Psychographic Social class, lifestyle, or personality traits Knowledge, aliludes, uses, or responses to a product Behavioral Kotle S Arrstrongts Week 6 Customer Driven Market... (7/25) ASUS Consumer Markets
Transcribed Image Text:Week 9 Seminar E Princip x + cent à https eu.bbcollab.com Market Segmentation Geographic Nations, regions, states, countries, cities Age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality Demographic Psychographic Social class, lifestyle, or personality traits Knowledge, aliludes, uses, or responses to a product Behavioral Kotle S Arrstrongts Week 6 Customer Driven Market... (7/25) ASUS Consumer Markets
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