“Not every brand is created equal. Among our close to 300 products, flagship product San Miguel Beer stands a head above the rest- its appeal to beer lovers having endured over 110 years. Although SMB is probably the best example of a brand that transcends generations despite shifting consumer tastes, it has never been our intent to be a one-brand company. “Expanding our product portfolio – either through new product development or acquisitions – is a cornerstone of San Miguel’s growth strategy. In 2001, we intend to dram up new products and get them on the shelf faster. We’re inspired by the success of Ponkana, a powdered juice brand of Sugarland Beverage Corporation, which found its way to the market a mere three months after it was conceptualized. “We will continue to develop new products that anticipate and fulfill our consumes’ diverse needs.” Question In what ways can product portfolio be expanded? Explain.
“Not every brand is created equal. Among our close to 300 products, flagship product San Miguel
Beer stands a head above the rest- its appeal to beer lovers having endured over 110 years. Although
SMB is probably the best example of a brand that transcends generations despite shifting consumer
tastes, it has never been our intent to be a one-brand company.
“Expanding our product portfolio – either through new product development or acquisitions – is a
cornerstone of San Miguel’s growth strategy. In 2001, we intend to dram up new products and get
them on the shelf faster. We’re inspired by the success of Ponkana, a powdered juice brand of
Sugarland Beverage Corporation, which found its way to the market a mere three months after it was
conceptualized.
“We will continue to develop new products that anticipate and fulfill our consumes’ diverse needs.”
Question
In what ways can product portfolio be expanded? Explain.
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