What are Nike’s strategy and mission? What role does marketing play in helping Nike to accom- plish its strategy and mission?
Nike is a well-known and a popular name when it comes to the international sports wear brands. It can be considered as one of the sportswear brand delivering the premium quality products and having huge customer base.
The strategy that is working the best for Nike from a long time and is being followed by them can be understood as making large investments in building the brand by using the emotional marketing strategy and attracting people towards their products and building their interest by celebrity endorsement. They also focuses on delivering the high quality sports product in order to maintain their class and reputation.
The mission behind which the Nike Company is working stands on a belief that if any individual is blessed by having a fit body in this world, then they also have the capability of becoming an athlete.
So by believing in this statement, they work towards a mission that is to bring inspiration and innovation to every athlete.
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