Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What are 3 interrelated decisions involved in formulating strategic marketing for Walmart?

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Step 1: Introduction
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Step 2: Explanation - Target Market Selection
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Step 3: Product Assortment and Pricing
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Step 4: Omni-channel Marketing
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