Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Identify some of the differences on the below-mentioned business types with regard to how these offerings could be marketed differently – you can also refer here to the 7 Ps and the B2B business types. 


• financial services
• raw materials offerings
• original equipment manufacturer (OEM) offerings
• maintenance, repair, and operations (MRO) offerings
• consulting service

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