Lock in customers and buyers Product Implementations Enhance products Differentiate products or services or services Process Implementations Create a new product or service Lock in suppliers ↑↑↑ Raise barriers to market entry Establish alliances $$ Reduce costs Apple invested more than $1 billion dollars in the North Carolina center that will host the iCloud. For them to do so, they must perceive the iCloud to be a key component of their future. Using the principles listed in Figure 3-12 (page 88), explain all the ways that you believe the iCloud will give Apple a competitive advantage over other mobile device vendors.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Lock in
customers
and buyers
Product Implementations
Create a new
product or service
Enhance products Differentiate products
or services
or services
Process Implementations
Lock in suppliers
Raise barriers
to market entry
Establish alliances
$$
Reduce
costs
Apple invested more than $1 billion dollars in the North Carolina center that will host the iCloud. For
them to do so, they must perceive the iCloud to be a key component of their future. Using the
principles listed in Figure 3-12 (page 88), explain all the ways that you believe the iCloud will give Apple
a competitive advantage over other mobile device vendors.
Transcribed Image Text:Lock in customers and buyers Product Implementations Create a new product or service Enhance products Differentiate products or services or services Process Implementations Lock in suppliers Raise barriers to market entry Establish alliances $$ Reduce costs Apple invested more than $1 billion dollars in the North Carolina center that will host the iCloud. For them to do so, they must perceive the iCloud to be a key component of their future. Using the principles listed in Figure 3-12 (page 88), explain all the ways that you believe the iCloud will give Apple a competitive advantage over other mobile device vendors.
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