Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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List all the ways that Red Bull’s promotional efforts are
unique from those of the mainstream.
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- Briefly describe the disadvantages of Word of mouth promotion.arrow_forwardDescribe a foreign Coca Cola Video advertisement. How is it different from the US Coca Cola advertisement? Why do you think they are different? Use marketing terms in your response.arrow_forwardName and describe the two basic promotion mix strategies. In which strategy is advertising more important?arrow_forward
- . In what ways do Food Network and its advertisers benefit fromcross-promotion?arrow_forwardWhat are the different ways in which Banyan Tree can communicate with its target audiences? What should its promotional mix be like? What factors influence the promotional mix decision?arrow_forwardW hat role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?arrow_forward
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